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1. Dream Big Dreams

Brian Tracy Berrett-Koehler Publishers ePub


Dream big dreams; only big dreams
have the power to move men’s souls.


THE FIRST SECRET of self-made millionaires is simple: Dream Big Dreams! Allow yourself to dream. Allow yourself to imagine and fantasize about the kind of life you would like to live. Think about the amount of money you would like to earn and have in your bank account.

All great men and women begin with a dream of something wonderful and different from what they have today. You know the song that says “You have to have a dream if you want to make a dream come true.” It’s true for you and for everyone else, as well.

Imagine that you have no limitations on what you can be, have, or do in life. Just for the moment, imagine that you have all the time, all the money, all the education, all the experience, all the friends, all the contacts, all the resources, and everything else you need to achieve anything you want in life. If your potential were completely unlimited, what kind of a life would you want to create for yourself and your family?

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Medium 9781605095639

1. Cosmos Incogniti: Introducing the Multiverse

B. Joseph Pine II Berrett-Koehler Publishers ePub

Recall the maps of old where less-than-intrepid mapmakers marked unexplored territory with the words terra incognita: unknown land. This boundary, usually indistinct, marked the known frontier and separated it from the unexplored—that which was beyond our knowledge. Recall also that apprehensive phrase “Here be dragons” accompanied by drawings of fearsome beasts thought perhaps to inhabit such territories, providing a clear warning (or at least an expression of doubt and fear) of what lies beyond. It is hard to imagine such a need today, so thoroughly have we explored the earth and mapped it out (save perhaps the deep, dark depths of the sea, where—who knows?—fearsome creatures may still prowl).

A frontier remains, however. The digital frontier. Comprised of zeros and of ones, it leads us—unlike the earthbound frontier of old—to places entirely of our own making. It lies at the boundary of our imagination, where beyond it stretches out entire worlds not just to be explored but to be created! Think of what lies beyond the digital frontier as (if you’ll excuse a slight abuse of linguistics) “cosmos incogniti,” a phrase we believe captures the essence of the possibilities that exist at the intersection of technology and the fertile ground of the mind’s eye: “worlds unknown.”

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Medium 9781576752487


Ludema, James Berrett-Koehler Publishers PDF





Table 2.1

Activities Before, During, and After an AI Summit




• Sponsoring the summit

• Day 1: Discovery

• Communicating outcomes

• Forming a planning team

• Day 2: Dream

• Supporting innovation teams

• Defining the summit task

• Day 3: Design

• AI training

• Selecting participants

• Day 4: Destiny

• Positive change network

• Creating a summit design

• Second-wave inquiry



Activities before a summit generally take place over a three- to fourmonth period of time. For a typical four-day AI Summit process we estimate at least eight days of work before the summit, four days during the summit, and four or more days after the summit. This means that it takes twice as much time to organize support, engage participants, design the meeting, create handout materials, and attend to logistics than it does to actually conduct the meeting. It is our experience that time spent up front pays off during the summit.

When we take time to get all the stakeholders present and committed before the summit, dialogues, decisions, ideas, and inspiration flow easily during the summit.

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8. Lend Me a Tiara

Belva Davis Berrett-Koehler Publishers ePub

• • •

In the 1960s, valiant Americans put their bones and bodies, their livelihoods and lives on the line to halt the ravages of racism. At the decade’s opening, black people in many places could not safely vote, attend integrated schools and universities, marry a white person, purchase a home in a nice neighborhood, or sit at a Woolworth’s lunch counter. We had never had a post-Reconstruction U.S. senator, major airline pilot, Supreme Court justice, network TV drama star, mayor of a large city, NBA coach, congresswoman, member of the New York Stock Exchange, or Vogue magazine cover girl.

By the end of the decade, African Americans—determined that the blood of civil rights martyrs not be spilled in vain—were rewriting history with a vengeance. Ed Brooks was sworn in as U.S. senator from Massachusetts. Marlon Green was hired as a passenger-airline pilot. Thurgood Marshall became associate justice of the U.S. Supreme Court. Bill Cosby was a co-star of NBC’s I Spy. Carl B. Stokes was elected mayor of Cleveland, Bill Russell coached basketball’s Boston Celtics, Shirley Chisholm was seated in the U.S. House of Representatives, Joseph Searles III joined the New York Stock Exchange, and model Donyale Luna graced the cover of British Vogue.

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Medium 9781609949273

9. Industrial diarrhea

John de Graaf Berrett-Koehler Publishers ePub

Industrial diarrhea

DDT is good for me!


The chemical age has created products, institutions, and cultural attitudes that require synthetic chemicals to sustain them.

Our Stolen Future

Imagine spotting them through binoculars at a baseball game—icons of advertising’s hall of fame, lounging in front-row seats behind home plate. Look, there’s the Marlboro Man and Joe Camel, signing autographs and passing out smokes to the kids. The Energizer Bunny flings handfuls of batteries into the crowd like Tootsie Rolls, while Ronald McDonald argues defensively with an environmentalist about hormones, antibiotics, and pesticide residues detected in the Big Mac. The plump Pillsbury Doughboy giggles as the Jolly Green Giant looks down on the game from the parking lot, ho-ho-hoing every time the home team scores. No one messes with a guy that size, even though chunks of pesticide slough off his green body like gigantic flakes of dry skin.

They seem so innocent, so endearing, don’t they? So American. Many of us grew up with these guys, and we love their entrepreneurial optimism, their goofiness, their cool. Our demand for products like theirs has kept the US economy in the growth mode, overall, for more than half a century, and it really can’t be denied that America’s dazzling products make life seem bright, shiny, and convenient. But at what cost to our health, and the planet?

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