387 Slices
Medium 9781626567856

3 Know Thy Reader

Fauzia Burke Berrett-Koehler Publishers ePub

The future of publishing is about having connections to readers and the knowledge of what those readers want.
Seth Godin

You now understand the value of building a brand and you’ve captured your dreams for your book. The next step is to figure out your audience, because you need to know how to find them and reach them. You need to know where your readers spend their time and what social media sites they visit. There’s no point in learning to be the next Twitter expert if your audience is not even on Twitter.

Do you know where to find your readers based on what you know about them? Your answer is probably, “Kinda.” Even if you think you know your readers, your ideas are probably way too broad. Over the years, authors have told me interesting things when it comes to their audience. Most of the time it’s half the planet. “My audience is women,” they tell me, or “it’s people who have a job,” or “people who have families.” Being broad and general is not helpful when you are planning online marketing.

See All Chapters
Medium 9781855755079

11. Four Intuitive Thinking Approaches to Writing

John K. DiTiberio Karnac Books ePub


The four types of writers described in this chapter all share common preferences for Intuition (N) and Thinking (T). Isabel Myers referred to them as the “logical and ingenious types.” They gather perceptions through their imagination (N) and evaluate their ideas with logic and analysis (T). They approach writing as a means of articulating an original angle on their topic. NT types are generally willing to challenge authority or criticize points of view that they deem to have been weakly justified. In this regard, they value competence in themselves and others.

NTs often have an ironic sense of humor and a skeptical perspective, especially in response to ideas that are popular or faddish. As independent-minded as any of the types, they come up with new theories to explain complex ideas. In the process, they sometimes neglect to sensitize the reader to background information on or human examples of their concepts. At their best, however, they can present a brilliant analysis of the way a system works (or needs to work). They are often engaged in pioneering work, whether in technical, scientific, theoretical, or executive arenas, or in research, physical sciences, the law, or computer science.

See All Chapters
Medium 9781935249801

Chapter 5: Sharing Information: The World Is Your Audience

Nancy Frey Solution Tree Press ePub

One of the milestones in our transition to literacy 2.0 teaching came several years ago when a student asked if she could write her book review on Amazon.com rather than on paper. Amber, who had read Who Will Tell My Brother? (Carvell, 2002), wanted to share her thoughts about the book with other people who had read it. She really enjoyed the poetic format of the book and at the same time was angry about the mascot issue raised in the story. She wanted to know if this kind of thing happened in other places or if it was “just fiction.” She wanted to connect with other readers, and she understood that this relatively new service would allow her to do so. As she said, “Nobody else in class has read it, but somebody out there has, and I wanna talk with them.” Despite our concerns about this new venue, we encouraged her to post a comment about the book and promised that we would read her comment and discuss it with her. Were we scared to let her share her developing voice with the whole world? Yes. Did we understand her desire to do so? Of course. And did we learn something along the way? You bet.

See All Chapters
Medium 9781855755079

5. Knowing What to Say: Sensing and Intuition

John K. DiTiberio Karnac Books ePub


In order to discover how Sensing and Intuition affect your writing, we want you to write a short paragraph on a common topic that people usually find easy to write about. No one except you will have to see this paragraph. Simply put on paper some ideas without worrying about how they’re coming across. Only a few sentences, or no more than a half page, will do.

In whatever way comes most naturally to you, write a short paragraph on the following topic: “A Spring Day.”

You may have felt twinges of anxiety during the writing that reminded you of required assignments in some English composition class. Or you may have had fun with the exercise. Either way, your paragraph can help you see how Sensing and Intuition are used differently to contribute to the process of knowing or finding out what you have to say while writing.

Please note that in this chapter we will not focus so much on what you say while writing as on how you go about discovering or knowing what you want to say. What you say is a part of the finished product. Knowing or finding out what you will say is a part of your writing process.

See All Chapters
Medium 9781936765171

4 Intervening for English Learner Performance

Douglas Fisher Solution Tree Press ePub

The debate about the effects of accountability systems has produced one wide area of agreement—it has drawn overdue attention to the progress of students with learning and language differences. The shorthand of accountability-speak is that these groups comprise “significant subgroups”—that is, students whose socioeconomic, ethnic, language, and disability differences warrant our attention. However, any principal knows that the broad categories of significant subgroups can obscure the uniqueness of their members.

Response to instruction and intervention (RTI2) with English learners is complex because of the many factors that influence second language development. English learners deserve supplemental and intensive interventions, especially when their performance pales in compares with that of true peers, not just chronological ones.

• What are true peers?

• What is RTI2?

• What elements are necessary in quality core instruction?

• Is English language development (ELD) the same as Tier 2?

See All Chapters

See All Slices