41 Slices
Medium 9780253219763

Four Displaying Flowers

Moya L Andrews Quarry Books ePub

A house with daffodils in it
is a house lit up,
Whether or not the sun
be shining outside.
Daffodils in a green bowl—
and let it snow if it will.

—A. A. Milne

One of the benefits of growing perennials is the continual supply of cut flowers for the home and for sharing with neighbors and friends. Flowers, ideally already arranged in a container, are a hostess gift that is usually welcome. The busy hostess does not have to worry about finding a vase, cutting the stems, and putting them in water. Hopefully, the water will never spill in your car en route. If you transport a lot of flowers, keep a few bricks in your car to pack around flower containers. Small containers sometimes can be anchored in cup-holders, if your car has them, or in small cardboard boxes with crushed-up newspaper packed around them. Some passengers in cars will even willingly hold a vase full of flowers en route to an event. Should you be lucky enough to persuade a passenger in your car to cooperate in this way, be sure to put only a small amount of water in the flower container before you hand it over. Seat the person first, of course, and then place the vase either between the passenger’s feet on the floor, or into the person’s hands. I may be belaboring this point a bit here, but caution is important, for if a passenger arrives with wet clothes it is embarrassing to say the least.

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9: Productivity

Crafer, K CABI PDF

9 

Productivity

Productivity management, in essence the optimal use of resources in meeting the needs of the customer, is a preoccupation of all managers. The outcomes of this optimization should result in a surplus or profit for the business. In whatever sphere, although a loss may be sustainable in the short term, a continuing reduction in capital will put the whole business or initiative in jeopardy.

However, the obvious challenge for many garden centres is to understand how well they are doing. Clearly turnover can be measured against projections, but as these were defined by the business itself, this becomes an exercise in identifying how well the retailer is performing against their own estimates.

Other sources monitoring the retailer’s performance, such as the bank, are again only measuring against the business’s own projections, potentially against a business case that was presented in order to secure the loan or overdraft.

What would be more useful, therefore, would be to evaluate performance against others in the sector, thus giving a better understanding of where the business has the potential to improve significantly – changing the focus of management time and effort.

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4: Marketing

Crafer, K CABI PDF

4 

Marketing

4.1  Introduction

Whilst everyone uses the word, trying to define what marketing actually is proves to be more complex. Some will cite ‘advertising’, others ‘promotion’ or ‘display’. In many ways it is all these things and far more. The Chartered Institute of Marketing offers this definition:

Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.

In other words, by studying and evaluating the market forces and factors affecting a business, the business is able to put itself into a position whereby it may optimize the benefit of its position.

Without good marketing, it is extremely difficult for a business to understand and meet the needs of its customers; with a potential gap between their needs and what the business has to offer, there is the opportunity for another competing business to meet their needs more closely.

While the focus is often on advertising or selling, marketing is a key process that in effect starts with the development and procurement of goods and services to meet the needs or wants of the customer. Interpretation of this may be very important, as the customer is not always aware of these themselves, and often the development of a product meets a need that thus far has not been recognized.

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Chapter Seven. The Plant Palette

Susan E. Meyer Utah State University Press ePub

Littlecup penstemon

This chapter contains the specific information you will need to choose the plants that will populate your native landscape. The species we have included in the Plant Palette were chosen from hundreds of native candidate species based on several criteria. First, the plant had to be attractive, if not astonishingly beautiful. This, of course, is somewhat a matter of opinion, and the list adopted here is the result of working and reworking by several knowledgeable people with different tastes. Second, the plant had to be relatively quick and easy to grow in container culture in a nursery setting. We avoided certain favorites, like sego lily, that have proven slow and difficult to produce. Work continues on many of these hard-to-grow plants, and the time may come when they will be commercially available. For now, we concentrated on plants that are either already available or could be brought on line quickly if warranted by demand. And lastly, the plant had to be at least somewhat tolerant of the abuses that are frequently encountered in residential landscapes. Too much water, too much mulch, too much fertility, and too much competition from other plants are some common forms of abuse. Not all of the plants we included are entirely foolproof in this regard, but, by using the information provided for each plant, you should be able to create favorable conditions in your landscape for even the more finicky species. We narrowed down the list of plants covered in the Plant Palette to one hundred species that we consider to be the core species for creating regionally distinctive landscapes in the Intermountain West. Many more species could have been included, and it is perfectly fine to use species not included in this book in your native plant landscapes. Just get the information you need to meet plant cultural requirements (water, soil, light, and cold hardiness) and make sure that the plants you select really are native to the intermountain area. “Native” is a somewhat slippery concept, in that plants can be native to a very restricted area, a state, a region, a country, or a continent, and a few plants are naturally cosmopolitan (worldwide) in distribution. But just because a plant grows wild in a region does not mean that it is native to the region. Many species native to other places have been deliberately or accidentally introduced into the wild plant communities of our region. If you have any questions about whether a particular plant is native to the region, a good Internet resource is: plants.usda.gov.

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One An Inviting Garden

Moya L Andrews Quarry Books ePub

Won’t you come into my garden?
I want my roses to see you.

Richard Sheridan

Those of us who love flowers, to an extent that other people might find hard to understand, have an intimate relationship with them. This relationship deepens as we ourselves mature and learn more about their distinctive features and how they impact us. We may start out responding to their colors, shapes, and forms, sensing that we feel something quite special in their presence. Perhaps we then begin to recognize the other attributes that particularly delight us, and yearn for flowers that have special perfumes, or ones that evoke memories of people or of places that were meaningful to us in our childhood or times past. At some point in our evolving understanding of the significant part that flowers play in our existence, we realize that flowers really are an essential aspect of our identity, and they can affect how we actually feel day by day.

We realize that they serve as our symbols of the seasons. We wait to see the first spring flowers each year and we feel a deep need to mark each event by savoring the flowers that are associated with special times. We look for the daffodils in the spring, Easter lilies at Easter, poinsettias at Christmas, and so on. Also, instead of just waiting hopefully for someone to give us flowers, we come to the understanding that they are essential to our well-being. So we become more proactive in seeking out opportunities to have flowers. At this point we usually give ourselves permission to buy flowers for ourselves. Fortunately, nowadays flowers are available year-round, and it is a happy thing for us since we can so easily pick up our favorites and pop them into our grocery carts as we shop for food. Flowers, we have come to understand, are indeed food for our souls.

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