164 Slices
Medium 9781605093482

Chapter Ten Puppy Love: Teaching Pet Care

Blanchard, Ken Berrett-Koehler Publishers ePub

IT WAS A RAINY morning and the SeaWorld coaches and trainees were gathered in the training room. Head trainer Clint said, “I noticed some of you were working on the animals’ dental hygiene the other day. It made me think about what a far cry those procedures are from what we went through back when I first started in this job.”

“Who was president then, Clint?” Jared, a trainer coach, asked from the back of the room. “George Washington?” Good-natured kidding was part of the SeaWorld culture, and the remark brought guffaws from the audience.

“I can’t remember,” Clint replied, playing along. “I just know it was back in the horse-and-buggy days. Anyway, looking back to those times, I can’t believe how naive we were, how lacking in even a rudimentary understanding of these killer whales, compared to today. We were going strictly by trial and error.

“As you know, when we’re working with a baby whale, we spend a lot of time before getting in the water with him, establishing trust with him and the mother. Getting the mom’s trust is the main thing. She has to trust us tremendously to allow us in the water with her little baby.”

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Medium 9781626560604

Understanding Exercise and Fitness: Tim’s Toolbox

Blanchard, Ken Berrett-Koehler Publishers ePub

Resources II

This appendix gives you a more in-depth overview of the components of fitness that I’ve shared throughout this book. Even if you already have a good knowledge of fitness, you may want to review this section anyway.

—Tim Kearin

Because the qualifications to be a fitness trainer do not require a license, there are many different approaches and philosophies to fitness. Just because some people look lean and muscular doesn’t necessarily mean they know what they are doing. The industry has numerous trainer certification courses where the basics of physiology and anatomy are taught along with safety concerns and CPR. Most universities and colleges offer bachelor’s, master’s and even Ph.D. degrees in many sports science areas, including kinesiology, exercise physiology, biomechanics, and several other exercise disciplines. When seeking out a trainer, it is always a good idea to check the résumé, which should include at least a bachelor’s degree and several years of experience working with individuals in your age group. It is also a good idea to check a reference or two.

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Medium 9781576754689

Reason 1: Information Overload

Blanchard, Ken Berrett-Koehler Publishers ePub

“You mentioned that the first reason we don’t do what we know is that we suffer from information overload,” said the author. “We simply have too much knowledge. How does spaced repetition affect that?”

“Good question,” Phil said. “Information overload leads to some real problems. It immobilizes us.”

“That’s painful to hear,” said the author. “I just experienced that very thing recently at a golf school. I’m a golf nut, so I decided to go to a three-day school to improve my game. But I got the opposite result—I got worse.”


“Yes. They taught me too much. When I got back home and tried to play, I was awful. I had paralysis by analysis. I was working on so many things at the same time I became immobilized.”

“I’ve heard about that,” said the entrepreneur. “It must have been discouraging.”

“Given what you know about information overload, what good is it to read one book after another or attend seminar after seminar?” asked the author.

“There’s nothing wrong with reading books and attending seminars,” Murray replied. “These are fundamental learning tools, and we need them. The problem comes when we expose ourselves to new knowledge all the time with no pause for integrating our new know-how and putting it into action. If we continue to expose ourselves this way, we become brain cluttered. This is why so many people are drowning in a sea of information.”

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Medium 9781626563339

12 Sharing the Experience

Blanchard, Ken Berrett-Koehler Publishers ePub

Dr. Jeffrey stood on the stage at the performing arts center, where he had just presented the results of his research on new models of aging to several hundred people. Near the front row, a camera captured his talk, which would be broadcast to a local television network and a wide Internet audience.

“To summarize,” Dr. Jeffrey said, “what I call refire is not simply to stop or start working, or take a class, or to finally lose that twenty pounds. It’s an ongoing process of approaching things with gusto, taking risks, and bringing enthusiasm and zest to every area of your life.”

The video screen behind him went dark and Dr. Jeffrey stepped to the edge of the stage.

“Now, for those of you who’ve heard the statistics from my research, watched my PowerPoint, and haven’t yet fallen asleep, I have a real treat for you. I’m going to bring out a couple who have lived all the things I’ve just talked about. We’re going to hear now from Larry and Janice Sparks, who are in the midst of their own refiring journey.”

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Medium 9781605098753

How It’s Communicated

Blanchard, Ken Berrett-Koehler Publishers ePub

One morning Jim and I were chatting about the length of the vision statement, which was almost two pages long.

Its hard to remember all two pages, Jim commented.

Once you really understand it, you dont have to come up with all the words, I said. You can create a rallying call. Do you recall the old commercials for Ford Motor Company when they were beginning to seriously compete with Japan? I asked.

I sure do, he responded. Quality Is Job One.

I grew up in Michigan, I continued, so Im very aware of the automotive industry. I was impressed with their rallying call. To most people Quality Is Job One sounds like theyre saying, Quality is the most important job. And they are. But its also a message that conveys deeper meaning. Most people dont know this, but Job One is the term for the first car off the assembly line. This car has to be perfect because it is used as the standard against which all of the other cars are built. When workers at Ford Motor first heard Quality Is Job One, what they really heard was that every car they produced had to be perfect, held to the standard of the first job—the first car off the assembly line. They had a clear picture of what quality looks like. The rallying call also told them that they are going to seriously compete with the Japanese market in the area of quality. There was a lot of meaning attached to their rallying call, and it connected them to a shared vision. That was the year that the Ford Taurus overtook the Honda Accord as the best-selling car in that class.

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