33 Slices
Medium 9781601323149

Analysis and Impact of Bias in Market Research

Hamid R. Arabnia, Azita Bahrami, Fernando G. Tinetti, Leonidas Deligiannidis, George Jandieri, and Ashu M. G. Solo CSREA Press PDF

Int'l Conf. e-Learning, e-Bus., EIS, and e-Gov. | EEE'14 |

203

Analysis and Impact of Bias in Market Research

(A behavior-centered analysis)

Edmund Balogun

The City University of New York, City College

Abstract - There is no doubt that today almost every product or service available to consumers, retailers and even producers undergo some form of market research and testing.

Market research is an essential part of any company or organization, as it enables the firm to understand specific areas to focus on during the development and launch of a new product/service. While market research has been seen to improve the quality of end products and increase product acceptance amongst consumers, there is still an overlapping gap associated with market research. Often categorized as

Bias, this overlap tends to alter the results of research and sometimes disrupts the outcome of a product/service. This paper highlights some biases associated with market research, it provides insights to how bias can affect research results, and finally it proffers some best practices that can be adheredto by industry experts.

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Medium 9781601323149

Characteristics of the Operational Dimension for the Bid Process Information System

Hamid R. Arabnia, Azita Bahrami, Fernando G. Tinetti, Leonidas Deligiannidis, George Jandieri, and Ashu M. G. Solo CSREA Press PDF

Int'l Conf. e-Learning, e-Bus., EIS, and e-Gov. | EEE'14 |

189

Characteristics of the Operational Dimension for the

Bid Process Information System

Sahbi Zahaf

Faiez Gargouri

Higher Institute of Computer and Multimedia

MIRACL Laboratory, Sfax University, Tunisia sahbi@zahaf.net

Higher Institute of Computer and Multimedia

MIRACL Laboratory, Sfax University, Tunisia faiez.gargouri@isimsf.rnu.tn

Abstract— Bid process translates the techno-economic expertise, which partners build in a cooperative way. It is a key business process which evaluates the results of different trade tasks: hence, it influences the company’s survival and strategic orientations. Therefore, the Information System that supports this process must be characterized by integrity, flexibility and interoperability. Nevertheless, the urbanization approach, on which we rely to implement this system, has to deal with “three fit” problems. To overcome these problems, we suggest addressing these exigencies following an operational dimension which remains responsive to other dimensions: the organizational and decision-making ones. However, the cooperative dimension covers the remaining dimensions. It ensures the consistency and the interaction between the different dimensions. We are interested on the characteristics of operational dimension.

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Medium 9781601323149

Integrating WeBWork in Calculus III

Hamid R. Arabnia, Azita Bahrami, Fernando G. Tinetti, Leonidas Deligiannidis, George Jandieri, and Ashu M. G. Solo CSREA Press PDF

Int'l Conf. e-Learning, e-Bus., EIS, and e-Gov. | EEE'14 |

209

Integrating WeBWork in Calculus III

Larry Wang

Mathematics Department, Southern Polytechnic State University, Marietta, GA, USA

Abstract - The aim of this paper is to demonstrate how the online homework improves the student success rates in one

Calculus III course. WeBWork provided by the Mathematical

Association of America is adopted as the online homework system. In the fall 2013, the system was implemented in one class of Calculus III. As a result, the passing rate of the section with WeBWork is well above other sections without

WeBWork (about 7% higher). The paper also shows how the

WeBWork system was used.

Keywords: Online grading, WeBWorK, pass rate.

1

Introduction

This is a continuation of the previous project,

“Improving Student Success Rate with Online Homework”.

After successfully implementing WeBWork as an online homework grading system in one section of PreCalculus and one section Calculus I in the spring of 2013, we have seen a tremendous increase (about 17%) in the passing rates and an improvement of grades (about 20% increase in grades of A or

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Medium 9781601323149

Session - Late Breaking Papers and Position Papers: E-Learning, E-Business, Enterprise Information Systems, and E-Government

Hamid R. Arabnia, Azita Bahrami, Fernando G. Tinetti, Leonidas Deligiannidis, George Jandieri, and Ashu M. G. Solo CSREA Press PDF
Medium 9781601323149

How to create an E-Advertising Domain Model: the AEADS approach

Hamid R. Arabnia, Azita Bahrami, Fernando G. Tinetti, Leonidas Deligiannidis, George Jandieri, and Ashu M. G. Solo CSREA Press PDF

Int'l Conf. e-Learning, e-Bus., EIS, and e-Gov. | EEE'14 |

97

How to create an E-Advertising Domain Model: the AEADS approach

Alaa A. Qaffas , Alexandra I. Cristea

Department of Computer Science

The University of Warwick

Coventry, CV4 7AL, UK

{aqaffas, acristea}@dcs.warwick.ac.uk

Abstract—E-advertising is an increasingly profitable industry that continues to grow rapidly year upon year. Correspondingly, the number of people accessing the internet each year continues to rise. However, users respond negatively towards web based advertising campaigns; a prior study suggests that businesses should consider personalized web based advertisements as key to maximising the effectiveness of advertisements on their target customers. To this end, we are developing a toolset to support both authors and customers of adaptive advertising. Whilst personalisation is desirable, the creation of such systems is nontrivial. Thus, in this paper, we introduce a domain model tool, which is the main tool for authoring adaptive advertisements. It can be used by business owners to organise, label and categorise advertisements. Moreover, this tool has been evaluated by companies in the United Kingdom and Saudi Arabia.

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