207 Chapters
Medium 9781576751695

20 Create a Great Place to Work

Tracy, Brian Berrett-Koehler Publishers ePub

Employee retention is vital to business success in our current job market. The high costs of employee turnover can be enough, all by themselves, to put a company under water.

When you have hired, trained, and developed a team of top people, you must do everything possible to, as Shakespeare said, Bind them to you with hoops of steel. Once you get them, you should never lose them, except by your own choice or decision. You must create a great place to work, and the first way to do that is, as W. Edwards Deming said, Drive out fear.

Your job is to create a high-trust environment where people feel terrific about themselves. They feel positive and happy. They feel protected and secure. They feel comfortable in your presence.

The way that you create these conditions is by refusing to criticize, condemn, or complain about anything. Do not blame other people for making mistakes or for doing things wrong. Instead, create an environment where the fears of failure and rejection that hold most people back are simply eliminated from the workplace.

See All Chapters
Medium 9781583762059

15. Practice Self-Discipline in all Things

Tracy, Brian Berrett-Koehler Publishers ePub


Self-discipline is the ability to
make yourself do what you should do,
when you should do it,
whether you feel like it or not.


SELF-DISCIPLINE IS the most important single quality for success in life and in becoming a self-made millionaire. If you can discipline yourself to do what you should do, when you should do it, whether you feel like it or not, your success is virtually guaranteed.

The key to becoming a self-made millionaire is having a long-time perspective combined with an ability to delay gratification in the short term. It is your ability to set a long-term goal of becoming financially independent and then to discipline yourself, every single day and with every single expenditure, to do only those things that will guarantee that you ultimately achieve your long-term goal.


Self-discipline requires self-mastery, self-control, self-responsibility, and self-direction. The difference between successful people and failures is that successful people make a habit of doing the things that failures do not like to do. And what are those things? The things that failures don’t like to do are the same things that successful people don’t like to do either. But successful people do them anyway because they realize that this is the price they must pay for the success they desire.

See All Chapters
Medium 9781583762073

15. Put People First in Everything

Tracy, Brian Berrett-Koehler Publishers ePub


There is no higher religion than human service. To work for the common good is the greatest creed.


In business and personal life, people are everything. Your level of success, your rate of promotion, and the size of your income will be largely determined by the number of people you know and who know and like you. The more that people like and respect you, the more doors they will open for you and the more obstacles they will remove from your path.

The key to becoming a people-oriented person is for you to practice the Golden Rule in everything you do: Treat other people the way you would like them to treat you. Offer to help other people in their work whenever you see an opportunity. Practice being courteous, kind, and considerate when you deal with fellow employees, especially people who work in lesser-paid positions than your own.


The Law of Reciprocity is the major force in human affairs. This law says that we always strive to pay people back for anything they do for us (or to us). This extension of the Law of Sowing and Reaping from the Bible or of Newton's third law of physics says that for every action, there is an equal and opposite reaction. This principle governs most human affairs.

See All Chapters
Medium 9781609947170

12 Seven Keys to a Positive Personality

Tracy, Brian Berrett-Koehler Publishers ePub

Your physical diet has a large impact on your levels of health and energy. If you eat fresh, healthy, high-quality foods of all kinds and avoid the foods that are bad for you, you will have more energy, be generally resistant to most diseases, sleep better, and feel healthier and happier.

In the same way, your mental diet largely determines your character and your personality and almost everything that happens to you in life. When you feed your mind with positive ideas, information, books, conversations, audio programs, and thoughts, you develop a more positive and effective personality. You become more influential and persuasive. You enjoy greater self-confidence and self-esteem.

Help people become more motivated by guiding them to the source of their own power.


Those who work with computers use the expression “GIGO,” or “garbage in, garbage out.” But the reverse is also true, “Good in, good out.”

When you make a clear, unequivocal decision that you are going to take complete control over your mind, eliminate the negative emotions and thoughts that may have held you back in the past, and become a completely positive person, you can actually bring about your own personal transformation.

See All Chapters
Medium 9781583762073

1. Decide Exactly what You Want

Tracy, Brian Berrett-Koehler Publishers ePub


The world has a habit of making room for the man whose words and actions show that he knows where he is going.


This is the “giant step” in personal success and achievement. Decide what you really want from your career. Take the time to analyze your personal talents and abilities. Look deep into yourself to determine what you really enjoy doing. Identify the tasks and activities that most interest you and hold your attention. Think back over your past jobs. What have been your most satisfying experiences and your most enjoyable moments?

You are nature’s greatest miracle. You are the end result of millions of years of evolution. There never has been, nor ever will be, anyone exactly like you. In your genetic code, you have been programmed with remarkable potential abilities that you can develop to perform certain tasks extraordinarily well.


You have been engineered for success from birth. You have within you deep reservoirs of talent and potential skill that you have not yet tapped into. You have the capacity to be, do, and have virtually anything that you put your mind to. But you must first accept the responsibility of deciding exactly what you really want and then dedicate yourself wholeheartedly to becoming everything you are capable of becoming.

See All Chapters

See All Chapters