7 Slices
Medium 9781576753231

1. A Day in the Life of World Famous Pike Place Fish

Crother, Cyndi Berrett-Koehler Publishers ePub

3

Throughout this book, you will be reading stories from each of the fishmongers, so it might help to know a little bit about them. Johnny Yokoyama purchased Pike Place Fish in 1965 and used to work at the Market with the guys. These days the fishmongers pretty much keep the fish flying on their own; however, Johnny remains actively involved in coaching the crew and in leading them into an exciting and inspiring future.

Dicky Yokoyama, Johnny’s brother, started working at Pike Place Fish over twenty years ago and is presently one of the managers. Samuel “Sammy” Samson is the other manager, but you usually can’t see him because he’s moving so darn fast! Keith Bish, otherwise known as “Bear,” was the driver and utility person for years; now you can find him working at the king salmon display. Justin Hall has been working at Pike Place Fish since he was thirteen years old. He has been there for thirteen years, and his claim to fame is being in the Guinness Book of World Records for the most fish thrown in a minute.

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Medium 9781576753231

2. Ordinary to Great

Crother, Cyndi Berrett-Koehler Publishers ePub

15

People from all over the world visit World Famous Pike Place Fish to be jazzed up and to see the fishmongers throw fish. People will watch for hours in all weather, frigid or sunny (yes, it does get sunny in Seattle!). The fish market is a dynamic and exciting environment to visit, and while it is easy to see the fun, it is not as easy to see the philosophies behind the fun—the set of beliefs that the fishmongers live by to make it happen.

The intention of Catch! is to show you the workings of an organization that is different than most. The best part is that the fishmongers are ordinary people living extraordinary lives. The fishmongers offer you examples of how to put their beliefs into action in your own life—to unleash your own potential for greatness. There is a path to greatness; however, each person experiences it differently. The catch is that ordinary happens, but greatness is generated.

16

Many people go through life reacting to circumstances and events rather than creating what happens. The vision of Pike Place Fish is to make a positive difference in people’s lives. By sharing their stories and insights, we hope to help you come one step closer to achieving greatness in your life. It is not so much that you follow the fishmongers’ process; rather, we want you to see that there is a place making a difference in the world, and that place is the World Famous Pike Place Fish Market.

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Medium 9781576753231

5. Shaping Your Reality

Crother, Cyndi Berrett-Koehler Publishers ePub

75

The fishmongers’ thoughts, words, and actions reflect the way they see the world and their reality. Language is the mechanism that the fishmongers use to connect them to their customers and to one another. Language is generally considered just a tool to communicate with others, but in a more powerful way, language connects you to your reality through your thought processes.

“Thinking” is how we talk to ourselves. The function of your mind is to process bits of information into other bits. It is like an internal feedback system, and things such as self-confidence, motivation, self-esteem, attitude, and achievement are internally based and are within each person’s own control. How you connect to your internal feedback system is through your thinking.

Pike Place Fish is no different from any other place when it comes to the concept of thinking. What is different is the awareness of thinking that goes along with the normal operations and physical aspects of their work. The fishmongers have realized that their personal thoughts and opinions shape the way they respond to everything in life; it also shapes how they see other people and how they think others see them. Thoughts and language shape how people view change and all of the opportunities and adversities that come with change.

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Medium 9781576753231

4. Opportunities and Transformation

Crother, Cyndi Berrett-Koehler Publishers ePub

57

The individuals that comprise Pike Place Fish’s world famous crew stand for and inspire the greatness of one another. Collectively, the crewmembers look each day for opportunities to make a powerful and positive difference in the lives of their customers. It is possible for one person to influence the way other people experience life. Collectively, that opens the door to many possibilities to make a difference. This is their commitment.

At various moments in all of the fishmongers’ careers, each has faced conflict, confrontation, an experience with an unhappy customer, or problems with a coworker. In those moments, the fishmongers have an opportunity to choose how they are going to participate in and experience the situation. The outcome is a direct result of the choices they make along the way. The good news is that at every moment there is an opportunity to change the course of the situation, and each situation is made up of hundreds or thousands of such opportunities.

58

In the following story, Bugge faces an unhappy customer named Sarah. There are several times during Bugge’s story that could have gone many different directions. Because of his commitment to making a difference, however, Bugge chose to make this a positive and powerful experience. As you read his story, remember the fishmongers’ underlying belief that “it’s all over here.” Watch how that belief, combined with Bugge’s intention and commitment, affected the outcome of this situation.

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6. Problems are a Good Thing

Crother, Cyndi Berrett-Koehler Publishers ePub

99

At Pike Place Fish, the fishmongers view problems, conflict, or differences as a good thing. Creative conflict and problems are an opportunity for learning, growth, and transformation. It would be foolish to think that conflict does not occur at Pike Place Fish—it comes up every day, just as it occurs in every other company. The difference is the fishmongers’ commitment.

Each fishmonger at Pike Place Fish is committed to every other fishmonger’s greatness. Imagine how it would look if you knew the people in your life were committed to your success. How would things be different from how they are now? On the other hand, if all the people in your life knew that you were committed to their success, would anything change?

Problems force the fishmongers to deal with things out in the open, when they occur. The process allows them to solve a problem or to effectively deal with a situation. Coaching is one method the fishmongers use to communicate and solve problems. Their commitment to one another’s greatness alters the language they use and the tone of their voice when coaching, as well as the methods they use to convey information. Through coaching and problem-solving opportunities, the fishmongers recognize that they are each a part of something bigger, collectively, than each person is individually. These opportunities help the fishmongers stay on track toward accomplishing both personal goals and the collective goals of Pike Place Fish, as seen in Anders’s story.

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