13 Slices
Medium 9781605095639

2. Reality: Presenting the Richest of Experiences

B. Joseph Pine II Berrett-Koehler Publishers ePub

Take a winter walk, as we have during the writing of this book, through the woods or along a park path on a sunny but chilly Minnesota morning. As you meander, you see your breath, and soon feel your heart beating in your chest as you zip your parka up as far as it goes. The crisp Arctic air stings your face before the low-hanging sun has the chance to warm your body. The wind resonates in your ears, the sound muffled a bit by the hat pulled tightly over your head. You walk a little faster against the wind, swinging your arms as you gradually feel a warming in your chest and limbs. You see an expanse of white snow with dry milkweed pods peeking through. You spy a hawk on a bare branch of a maple tree, then cardinals and blue jays darting from a linden tree to a sheltering spruce. You taste the peppermint balm protecting your lips, sniffle, and inhale a jolt of icy air. You smell wood fires burning in nearby homes and hear the songs of chickadees, the scraping of sharp skate blades against the ice on a nearby pond, and then the slap of a hockey stick against a puck. As you finish your stroll, you think of what a wonderful world it is.

See All Chapters
Medium 9781605095639

10. Multiverse Excursion: Reaching through the Realms

B. Joseph Pine II Berrett-Koehler Publishers ePub

So there it is. The eight realms of the Multiverse in all their glory, defined, diagrammed, and copiously explained, with sets of guiding principles that we trust already have you thinking about what it means for your business. The next step is to operationalize what you have learned—to step out into the unknown to explore what possibilities, amid the infinite directions in which you could go, would create the most economic value for your business.

On any journey of exploration into the unknown, it is a given that we cannot know ahead of time what we will discover. But if we can in advance determine at least the nature of what we seek, we can heighten our intuition, tune in our mental receptors, and focus our eyes on the form a discovery may take. When we then move into cosmos incogniti, we will be better equipped to see the possibilities that lie before us. The Multiverse should thus provide you with a new lens, a focused way of seeing and making sense of what you discover on your expedition into the unknown.

See All Chapters
Medium 9781605095639

Contents

B. Joseph Pine II Berrett-Koehler Publishers ePub
Medium 9781605095639

4. Alternate Reality: Creating an Alternate View of the Real World

B. Joseph Pine II Berrett-Koehler Publishers ePub

In early August 2004, the alternate reality game I Love Bees gave its online players, over 600,000 in number, their first real-world mission. On a web page that had previously presented recipes for the fictional heroine’s Saffron Honey Ice Cream and Bee-licious Chocolate Chip Cookies, a new set of tantalizing ingredients appeared: 210 unique pairs of Global Positioning System (GPS) coordinates; 210 corresponding time codes spaced four minutes apart and stretching across a twelve-hour period in the Pacific Daylight Savings Time zone; and a central timer counting down to a single future date: 08/24/2004.

There were no further instructions provided. The I Love Bees (ILB) players were given no goal, no rules, no choices, no resources to manage, no buttons to press, no objects to collect—just a series of very specific, physical locations and an impending cascade of actual, real-time moments. Taken together, what were these ingredients supposed to yield?

For two weeks following the initial appearance of the GPS data set on <http://www.ilovebees.com>, interpretation of its meaning varied greatly among the ILB players. There was no early consensus about what ILB’s designers wanted the players to do with these coordinates, times, and date. An explosion of creative experimentation with the data ensued. Some players plotted the GPS points on a United States map in the hopes of revealing a connect-the-dot message. Others projected the earthbound coordinates onto sky maps to see if they matched any known constellations. A particularly large group collected the names of the cities to which the 210 points mapped and then tried to create massive anagrams and acrostics from them. A smaller group decided to average the two numbers in each pair of coordinates and look for an underlying statistical pattern across the set.

See All Chapters
Medium 9781605095639

6. Virtuality: Crafting the Most Imaginative of Experiences

B. Joseph Pine II Berrett-Koehler Publishers ePub

.RUN ADV11

WELCOME TO ADVENTURE!! WOULD YOU LIKE INSTRUCTIONS? YES

SOMEWHERE NEARBY IS COLOSSAL CAVE, WHERE OTHERS HAVE FOUND
FORTUNES IN TREASURE AND GOLD, THOUGH IT IS RUMORED
THAT SOME WHO ENTER ARE NEVER SEEN AGAIN. MAGIC IS SAID
TO WORK IN THE CAVE. I WILL BE YOUR EYES AND HANDS. DIRECT
ME WITH COMMANDS OF 1 OR 2 WORDS.
(ERRORS, SUGGESTIONS, COMPLAINTS TO CROWTHER)
(IF STUCK TYPE HELP FOR SOME HINTS)

YOU ARE STANDING AT THE END OF A ROAD BEFORE A SMALL BRICK
BUILDING. AROUND YOU IS A FOREST. A SMALL
STREAM FLOWS OUT OF THE BUILDING AND DOWN A GULLY.

GO IN
YOU ARE INSIDE A BUILDING, A WELL HOUSE FOR A LARGE SPRING.

THERE ARE SOME KEYS ON THE GROUND HERE.

THERE IS A SHINY BRASS LAMP NEARBY.

THERE IS FOOD HERE.

THERE IS A BOTTLE OF WATER HERE.

Thus begins the very first computer adventure game in the world, Colossal Cave Adventure, created by Will Crowther in 1976.1 As crude as such a text-based game seems today, notice its salient attributes that continue through to the most wondrous of computer adventures today (which all owe this first game a great deal of debt):

See All Chapters

See All Slices