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The 100 Absolutely Unbreakable Laws of Business Success

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Why are some people more successful in business? Why do some businesses flourish where others fail? Renowned business speaker and author, Brian Tracy has discovered the answers to these profoundly puzzling questions.
In The 100 Absolutely Unbreakable Laws of Business Success Tracy draws on his thirty years' experience and knowledge to present a set of principles or "universal laws" that lie behind the success of business people everywhere, in every kind of enterprise, large and small. These are natural laws, he says, and they work everywhere and for everyone, virtually without exception. Every year, says Tracy, thousands of companies underperform or even fail and millions of individuals underachieve, frustrated by thwarted ambition and dreams--all because they either attempted to violate or did not know these universal laws. But ignorance of the law is no excuse!
Tracy breaks the 100 laws down into nine major categories: Life, Success, Business, Leadership, Money, Economics, Selling, Negotiating, and Time Management. For each of the nine groups he details the specific laws that govern it-laws such as the Law of Cause and Effect, the Law of Service, the Law of Increasing Returns, the Law of Compensation, and the Law of Independence. Drawing on a lifetime of observation, investigation, and experience, Tracy not only identifies and defines each law, he also reveals its source and foundation, whether in science, nature, philosophy, experience, or common sense. He illustrates how it functions in the world using real-life anecdotes and examples shows how to apply it to your life and work through specific questions and practical steps and exercises that everyone can use--sometimes in just minutes--to begin the journey toward greater business success.
Now for the first time in one volume, these key principles can be understood and put to use by business people of all ages and experience for better, faster, more predictable results. "When you know and understand them," writes Tracy, "you gain a tremendous advantage over those who do not. When you organize your life and business according to these universal laws and timeless truths, you find that it is much easier to build and run a successful and profitable business or department, no matter what external conditions might exist...You will attract and keep better people, produce and sell more and better products and services, control costs more intelligently, expand and grow more predictably, and increase your profits with greater consistency."
Easy to read, easy to understand, and easy to apply, The 100 Absolutely Unbreakable Laws of Business Success offers a straightforward, eye-opening, life-affirming approach to how the world of business really works.

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Table of Contents



The Laws of Life


1. The Law of Cause and Effect

2. The Law of Belief

3. The Law of Expectations

4. The Law of Attraction

5. The Law of Correspondence

Why are some people and organizations more successful than others? Why do some people have wonderful careers, moving from position to position, onward and upward, earning far more money, being consistently paid more and promoted faster?

And why is it that others go from job to job, continually worrying about money and feeling that they are unappreciated for their hard work and their contributions? Why do so many people, as Henry David Thoreau once wrote, “live lives of quiet desperation"?

When I started my business career, I was so far behind, I thought I was first. I moved from job to job, seldom by choice, a bit bewildered by the swirl of events around me and the seemingly unreasonable and unpredictable behaviors of my bosses. I felt like a pawn, playing in a game, or being played in a game, in which I didn’t clearly understand the rules.

Then I began asking, Why are some people more successful than others?


The Laws of Success


6. The Law of Control

7. The Law of Accident

8. The Law of Responsibility

9. The Law of Direction

10. The Law of Compensation

11. The Law of Service

12. The Law of Applied Effort

13. The Law of Overcompensation

14. The Law of Preparation

15. The Law of Forced Efficiency

16. The Law of Decision

17. The Law of Creativity

18. The Law of Flexibility

19. The Law of Persistence

What is success? Success can be defined as “being happy with what you’ve got.” Success is not necessarily determined by material possessions or accomplishments. You can enjoy success simply by reaching the point where you are perfectly content with your life in every respect and you feel no dissatisfaction or pressing need for anything else. In this sense, you can be a success sitting by yourself in a quiet place contemplating the world.

Achievement is different from success. Achievement refers to “getting what you want.” Achievement requires the ability to set goals and objectives, to make plans of action, and then to implement those plans. Achievement requires that you overcome obstacles and difficulties in reaching the goals that you have set for yourself.


The Laws of Business


20. The Law of Purpose

21. The Law of Organization

22. The Law of Customer Satisfaction

23. The Law of the Customer

24. The Law of Quality

25. The Law of Obsolescence

26. The Law of Innovation

27. The Law of Critical Success Factors

28. The Law of the Market

29. The Law of Specialization

30. The Law of Differentiation

31. The Law of Segmentation

32. The Law of Concentration

33. The Law of Excellence

President Calvin Coolidge once said, “The business of America is business.” Most of your opportunities for great success in life will come in owning or working for a private business organization. The sooner you learn the laws of business and harmonize your activities with them, the more you will be paid and the faster you will be promoted.

There are more than 23 million businesses in the United States today. Somewhere between 600,000 and 1,000,000 new businesses are being incorporated each year, in addition to hundreds of thousands of sole proprietorships and partnerships that are not registered. These businesses are of every conceivable size and structure, from the single individual working from his or her kitchen table to the largest corporate organization employing hundreds of thousands of people.


The Laws of Leadership


34. The Law of Integrity

35. The Law of Courage

36. The Law of Realism

37. The Law of Power

38. The Law of Ambition

39. The Law of Optimism

40. The Law of Empathy

41. The Law of Resilience

42. The Law of Independence

43. The Law of Emotional Maturity

44. The Law of Superb Execution

45. The Law of Foresight

Leadership is the most important single factor in determining business success or failure in our competitive, turbulent, fast-moving economy. The quality of leadership is the decisive strength or weakness of organizations and institutions. The ability to step up to the plate and provide the necessary leadership is the key determinant of achievement in all human activities. And there has never been a greater need for leaders at all levels than there is today.

The qualities of leadership and the personal attributes of leaders have been studied for more than 2,500 years, going back to Thucydides and his History of the Peloponnesian War. There are currently more than 5,000 different books, articles, and commentaries on leaders and leadership, each of which gives insights and ideas into ways that individuals can learn to become better leaders in their personal and business lives.


The Laws of Money


46. The Law of Abundance

47. The Law of Exchange

48. The Law of Capital

49. The Law of Time Perspective

50. The Law of Saving

51. The Law of Conservation

52. Parkinson’s Law

53. The Law of Three

54. The Law of Investing

55. The Law of Compound Interest

56. The Law of Accumulation

57. The Law of Magnetism

58. The Law of Accelerating Acceleration

One of your major goals in life should be financial independence. You must aim to reach the point where you have enough money so that you never have to worry about money again. The good news is that financial independence is easier to achieve today than it has ever been before. We live in the richest country at the richest time in all of human history. We are surrounded by more wealth and affluence than ever before. Your job is to get your fair share.

The Law of Cause and Effect applies to money as much as to any other subject. This law says that financial success is an effect. As such, it proceeds from certain, specific causes. When you identify these causes and implement them in your own life and activities, you will see the same effects that hundreds of thousands, and even millions, of others have seen. You can achieve whatever level of affluence you really want if you just do what others have done before you to achieve the same results. And if you don’t, you won’t. It is as simple as that.


The Laws of Selling


59. The Law of Sales

60. The Law of Determination

61. The Law of Need

62. The Law of Problems

63. The Law of Persuasion

64. The Law of Security

65. The Law of Risk

66. The Law of Trust

67. The Law of Relationships

68. The Law of Friendship

69. The Law of Positioning

70. The Law of Perspective

71. The Law of Advance Planning

72. The Law of Perverse Motivation

We all make our livings selling something to someone. Everyone works on commission. All of us are paid both tangibly and intangibly, on the basis of how well we sell ourselves, our ideas, and our products and services to others. It is not a matter of whether you sell or not, it is only a matter of how good you are at it.

Parents are continually selling values, attitudes, and behaviors to their children, and their children will grow up straight and strong to the degree to which the parents have sold them well. The very best leaders and managers are invariably described as excellent low-pressure salespeople. Since people do not like to be told, taught, or talked down to, the most successful human relations experts are those who can present their ideas in such a way that other people will embrace them as their own. As Dwight D. Eisenhower once said, “The art of leadership is getting people to do what you want them to do and to think of it as their own idea.”


The Laws of Negotiating


73. The Universal Law of Negotiating

74. The Law of Futurity

75. The Law of Win-Win or No Deal

76. The Law of Unlimited Possibilities

77. The Law of Four

78. The Law of Timing

79. The Law of Terms

80. The Law of Anticipation

81. The Law of Authority

82. The Law of Reversal

83. The Law of Greater Power

84. The Law of Desire

85. The Law of Reciprocity

86. The Walk Away Law

87. The Law of Finality

Your ability to get along with others is perhaps the most important skill you can develop if you really want to be successful and happy in business and in life. Today, everything involves relationships. The most successful people in almost every field are relationship experts. They have taken the time and made the effort to be very effective in their dealings with others, and this pays off for them in better jobs, higher pay, and more rapid promotion.

Perhaps the most valued form of intelligence in our society, the one that pays the most and the one that will make you the happiest, is “social intelligence.” This is defined as the ability to interact and communicate effectively with others in a variety of situations.


The Laws of Time Management


88. The Law of Clarity

89. The Law of Priorities

90. The Law of Posteriorities

91. The Law of the Most Valuable Asset

92. The Law of Planning

93. The Law of Rewards

94. The Law of Sequentiality

95. The Law of Leverage

96. The Law of Timeliness

97. The Law of Practice

98. The Law of Time Pressure

99. The Law of Single Handling

100. The Law of Competence

Everything you are today and everything you become in the future will be determined by the way you think and the way you use your time. Your attitude toward time is a critical factor in all you do and everything you accomplish.

When I began to study successful people, I found that they all had a common characteristic. They were all described as being “extremely well organized.”

Successful people have developed the ability to get a lot more done in the same period of time as unsuccessful people. They have clear goals and objectives, clear and specific plans, and well-organized calendars that enable them to focus continually on the most valuable uses of their time.


Learning Resources of Brian Tracy International


Brian Tracy

Speaker, Trainer, Seminar Leader

Brian Tracy is one of the top professional speakers in the world, addressing more than 300,000 people each year throughout the United States, Europe, Asia, and Australia.

Brian’s keynote speeches, talks, and seminars are described as “inspiring, entertaining, informative, and motivational.” His audiences include Fortune 500 companies and every size of business and association.

Call today for full information on booking Brian to speak at your next meeting or conference.

21st Century Thinking—How to outthink, outplan, and outstrategize your competition and get superior results in a turbulent, fast-changing business environment.

Advanced Selling Strategies—How to outthink, outperform, and outsell your competition using the most advanced strategies and tactics known to modern selling.

The Psychology of Success—How the top people think and act in every area of personal and business life. Countless practical, proven methods and strategies for peak performance.



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