Medium 9781936111343

Webinar Manifesto: Never design, deliver, or sell lousy webinars again

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We are declaring ware on bad webinars and we want YOU to join us. We are looking for sales and marketing professionals, HR managers, trainers, and instructional designers who are disgusted with mundane, ineffective, and lousy webinars. The Webinar Manifesto provides the seven strategies essential to captivate your audience, push the limits of your technology, and transform webinar design and delivery. Unlike traditional how-to books, this manifesto digs deep into principles and behaviors, not just tactics, required for a revolutionary change of yesterday's ugly webinars.

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The Movement: Meet the Enemy

ePub

We’ve tolerated and nurtured the webinar as it is for years. We’ve made some real advances and done some very cool things. But we still have a long way to go. We don’t believe that webinars can continue to evolve incrementally, like some single-celled amoeba waiting another million years to get closer to the edge of the ooze and start growing some legs.
And so we’re declaring war on bad webinars, and we want you to join us. We want you to join us in committing to KEEP doing the things that work and STOP doing the things that don’t work, that never worked…THAT NEVER WILL WORK.

 

Manifesto Principle 1: Connect or Die

ePub

We’ve tolerated and nurtured the webinar as it is for years. We’ve made some real advances and done some very cool things. But we still have a long way to go. We don’t believe that webinars can continue to evolve incrementally, like some single-celled amoeba waiting another million years to get closer to the edge of the ooze and start growing some legs. And so we’re declaring war on bad webinars, and we want you to join us. We want you to join us in committing to KEEP doing the things that work and STOP doing the things that don’t work, that never worked…THAT NEVER WILL WORK.

 

Manifesto Principle 2: Don't Default

ePub

We’ve tolerated and nurtured the webinar as it is for years. We’ve made some real advances and done some very cool things. But we still have a long way to go. We don’t believe that webinars can continue to evolve incrementally, like some single-celled amoeba waiting another million years to get closer to the edge of the ooze and start growing some legs. And so we’re declaring war on bad webinars, and we want you to join us. We want you to join us in committing to KEEP doing the things that work and STOP doing the things that don’t work, that never worked…THAT NEVER WILL WORK.

 

Manifesto Principle 3: Shut Down the UGLY

ePub

We’ve tolerated and nurtured the webinar as it is for years. We’ve made some real advances and done some very cool things. But we still have a long way to go. We don’t believe that webinars can continue to evolve incrementally, like some single-celled amoeba waiting another million years to get closer to the edge of the ooze and start growing some legs. And so we’re declaring war on bad webinars, and we want you to join us. We want you to join us in committing to KEEP doing the things that work and STOP doing the things that don’t work, that never worked…THAT NEVER WILL WORK.

 

Manifesto Principle 4: Captivate or Alienate

ePub

We’ve tolerated and nurtured the webinar as it is for years. We’ve made some real advances and done some very cool things. But we still have a long way to go. We don’t believe that webinars can continue to evolve incrementally, like some single-celled amoeba waiting another million years to get closer to the edge of the ooze and start growing some legs. And so we’re declaring war on bad webinars, and we want you to join us. We want you to join us in committing to KEEP doing the things that work and STOP doing the things that don’t work, that never worked…THAT NEVER WILL WORK.

 

Manifesto Principle 5 : Humanize the Screen

ePub

We’ve tolerated and nurtured the webinar as it is for years. We’ve made some real advances and done some very cool things. But we still have a long way to go. We don’t believe that webinars can continue to evolve incrementally, like some single-celled amoeba waiting another million years to get closer to the edge of the ooze and start growing some legs. And so we’re declaring war on bad webinars, and we want you to join us. We want you to join us in committing to KEEP doing the things that work and STOP doing the things that don’t work, that never worked…THAT NEVER WILL WORK.

 

Manifesto Principle 7: Cage the Monsters

ePub

We’ve tolerated and nurtured the webinar as it is for years. We’ve made some real advances and done some very cool things. But we still have a long way to go. We don’t believe that webinars can continue to evolve incrementally, like some single-celled amoeba waiting another million years to get closer to the edge of the ooze and start growing some legs. And so we’re declaring war on bad webinars, and we want you to join us. We want you to join us in committing to KEEP doing the things that work and STOP doing the things that don’t work, that never worked…THAT NEVER WILL WORK.

 

Webinar Manifesto Scorecard

ePub

We’ve tolerated and nurtured the webinar as it is for years. We’ve made some real advances and done some very cool things. But we still have a long way to go. We don’t believe that webinars can continue to evolve incrementally, like some single-celled amoeba waiting another million years to get closer to the edge of the ooze and start growing some legs. And so we’re declaring war on bad webinars, and we want you to join us. We want you to join us in committing to KEEP doing the things that work and STOP doing the things that don’t work, that never worked…THAT NEVER WILL WORK.

 

Manifesto Principle 6: Crack the Feedback Code

ePub

We’ve tolerated and nurtured the webinar as it is for years. We’ve made some real advances and done some very cool things. But we still have a long way to go. We don’t believe that webinars can continue to evolve incrementally, like some single-celled amoeba waiting another million years to get closer to the edge of the ooze and start growing some legs. And so we’re declaring war on bad webinars, and we want you to join us. We want you to join us in committing to KEEP doing the things that work and STOP doing the things that don’t work, that never worked…THAT NEVER WILL WORK.

 


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