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The Manager's Pocket Guide to Creativity

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Is there a secret to creativity? Can a simple change in the way we think about problems dramatically cut the cycle time for generating state-of-the-art solutions? Yes! And this book will show you how. It presents practical tools and suggestions for creative thinking while never losing touch with the essential components of the process: its looseness, its freedom, its risk-taking. You'll learn how the elements of creative thinking-the methods that help us get "un-stuck"-can themselves be creative. What better way to drive home the power of the creative thought process than to go out on a limb and be creative about creativity!

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13 Chapters

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Chapter 1: Assessing Personal Creativity

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1ASSESSING PERSONAL CREATIVITY
I TEND TO BE A CONTRARIAN,  

Chapter 2 : Uncreative Habits: Nine Ways We Close Off Creativity

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2

UNCREATIVE HABITS

Nine Ways We Close Off Creativity

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Chapter 3 : Understanding the Creative Process

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3

UNDERSTANDING tHE CREATIVE PROCESS

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Chapter 4: Uncreative Process: More Classic Ways We Close Off Creativity

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The Manager’s Pocket Guide to Creativity

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Chapter 5 : The Building Blocks of Creativity

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THE BUILDING BLOCKS OF CREATIVITY

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Chapter 6: The Creatercize Activity

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THE CREATERCIZE ACTIVITY

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Chapter 7: The Magic Toolbox

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7

THE MAGIC TOOLBOX

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Chapter 8: Three-Step Word Association

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The Manager’s Pocket Guide to Creativity

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Chapter 9 : Category Expansion

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Chapter 10 : Surfacing Assumptions

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SURFACING ASSUMPTIONS

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Chapter 11: The Fault Pair Tree

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Chapter 12 :What/How Thinking

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12

WHAT/HOW THINKING

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Chapter 13 :Transferal: Creating a Climate for Creativity

PDF

The Manager’s Pocket Guide to Creativity

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