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Medium 9781576336052

"E" Words: ACT College Prep Vocabulary

Ace Academics Ace Academics ePub
Medium 9780596516833

2. Experience as Strategy

Peter Merholz O'Reilly Media ePub

All that matters to customers is their experience.

For decades, businesses have sought technology, features, and optimizations to maintain or increase an advantage over their competitors. But the value of investing solely in these things has reached an end. The experiences people have with your products and services are the real differentiator, a strategy that must be explored and embraced in our changing world.

In the last chapter, we liberally threw the word "experience" around. We even made the claim that "the experience is the product." Now we'll break experience into its component parts, so you see what we mean.

When a person engages with your products, services, and environments, a set of distinctly human qualities comes into play. A person's experience emerges from these qualities:

Motivations: why they are engaged with your offering, and what they hope to get out of it

Expectations: the preconceptions they bring to how something works

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Medium 9780596514440

5. Making Selections

Barbara Brundage O'Reilly Media ePub

One of Elements' most impressive talents is its ability to let you select part of your image and make changes only to that area. Selecting something tells Elements, "Hey, this is what I want to work on. Just let me work on this part of my picture and don't touch the rest of it." You can select your entire image or any part of it.

By using selections, you can fine-tune your images in very sophisticated ways. You could change the color of just one rose in a whole bouquet, for instance, or change your nephew's festive purple hair color back to something his grandparents would appreciate. Graphics pros will tell you that good selections make the difference between shoddy amateurish work and a slick professional job.

In the past, getting good selections was a time-consuming process. But Elements 6 gives you two great new toolsAdobe sent them over from the full-featured Photoshopthat make the process much simpler. The handy Quick Selection tool (Selecting with a Brush) makes most selections as simple as drawing a line. (If you've used Elements before, you'll see it's a greatly simplified and enhanced version of the Magic Selection brush, and it works much better.) And the Refine Edge command (Selecting with a Brush) gives you far more control over how well your selection blends into another image.

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Medium 9781855755888

CHAPTER SEVEN: The brain of motor systems and emotions: the diencephalon and the limbic system

Susan Hart Karnac Books ePub

“Primate research demonstrates that social attachment is not only a psychological event: it is related to the development of core neurobiological functions in the primate brain . .. the limbic system controls the emotions that stimulate the behaviour necessary for self-preservation and survival of the species . . . the limbic system is also responsible for free-floating feelings of what is real, true, and meaningful”

(van der Kolk, 1987, pp. 39-40)

When Paul MacLean developed his theory of the triune brain, he was inspired by an earlier neuroscientist, James Papez, who, in 1937, claimed that particular brain circuits were dedicated to emotional experiences and expressions. As early as the 1850s, neuroscientist Poul Broca had used the term “limbic lobe” to refer to a part of the cortex. He found that the area was clearly defined, and gave it the Latin designation limbus, which means ring, edge, or border. Papez was the first to consider whether the limbic lobe was related to emotions. Papez found that the removal of a large section of both temporal lobes in monkeys led to bizarre behaviour where the affected monkeys put objects into their mouths indiscriminately, were hyperactive and hypersexual, and sought to have physical contact with everybody. Even monkeys that had been hostile and frightening prior to the operation were tame immediately after the surgical procedure (Purves et al., 2001). Affects at the brainstem level, the lowest level of the triune brain, consist mainly of sensations that register comfort and discomfort. The top layer of the reptilian brain and the middle layer of the triune brain (i.e., the diencephalon and the limbic system) further process the affects and add subtlety, and at this level it is possible to distinguish between different emotional categories, for example fear, anger, joy, grief, etc. (Figure 7.1). In this chapter, I describe structures in the diencephalon and in the limbic system that are involved in regulating affect and adding subtlety. MacLean described the limbic system as the area of emotomentation.

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Medium 9781576753958

10 Exporting Destruction

Steven W Hiatt Berrett-Koehler Publishers ePub

10 Export credit agencies have quietly become some of the biggest and
dirtiest players in the EHM game, financing arms sales, nuclear power
plants, and environmental disasters.

Imagine the following fantasy set in a dystopic future: The industrialized countries decide to create ruthless agencies whose only goal is national economic aggrandizement. These agencies keep most information on their activities secret—not just from the public that pays for them through taxes but often from their own national legislatures and ministries as well. Their job is to enrich their countries’ corporations by making it easier for poor countries to buy their products and services, with little regard for the environmental and social disruption such purchases may cause.

They ignore international environmental conventions, and the various UN meetings and summits on sustainable development of the past fifteen years may just as well have occurred on another planet. They support nuclear power plants, massive arms purchases, and huge white elephant schemes no private bank alone or international development agency will touch. Their financing enables the forced displacement of millions of poor people worldwide. They support half of all new greenhouse gas-emitting energy-intensive infrastructure being built in the developing world, with total disregard for the impacts on climate. And to facilitate all this, they subsidize billions of dollars of bribes annually, undermining democracy and development by corrupting governments and businesses in poor countries.

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