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Medium 9781780490151

CHAPTER TEN: The median group and the psyche

Karnac Books ePub

Patrick De Maré

“Custom in a child comes to have the force of nature.”

(Thomas Aquinas, c. 1260)

In A Critical Dictionary of Psychoanalysis,Charles Rycroft (1968) writes that psyche and mind are used synonymously. It is a little strange that the word “psyche” has been adopted, since, in fact, she was a beautiful nymph married to Eros, the god of love, and granted immortality by Jupiter. (The soul was, therefore, erotic as distinct from sexual.) She is represented as having butterfly wings to indicate the lightness of the soul. “Psyche” is also a Greek word for “breath”, which escapes as a butterfly from the mouth at the moment of death.

Plato supposed psyche to be an entity separate from crass corporeal sense, and this separation is similar to Descartes’s notion of body–mind duality. In relating psyche and the social world we need to distinguish between group and group spirit, in the manner of team and team spirit. Spirit emerges as a separate entity when an individual separates from that particular team. As long as the individual psyche is part of the team matrix, it remains attached as an epiphenomenonal side effect to that team; thereafter, it becomes mind, as distinct from brain, and can be reapplied in the form of memory in subsequent teams, or, alternatively, it can be applied to the spaceless and timeless world of non-people. During this latter state it derives energy from that cosmos and can become self-generative, while in the former it is bound to people, which is draining and frustrating and generates hate. This, in football, results in kicking the ball around, while in groups it creates dialogue. Free speech is the first to go in totalitarian states.

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Medium 9781576336168

"V" Words: ASVAB Essential Vocabulary

Ace Academics Ace Academics ePub
Medium 9781780490816

CHAPTER SEVEN Coming home

Pozzi Monzo, Maria Karnac Books PDF

CHAPTER SEVEN

Coming home

Dialogue with Anonymous

There’s nothing to do, nowhere to go, no one to be.

mp:

a:

I appreciate that you have agreed to talk to me about your experience as an NHS Child and Adolescent Psychiatrist and a

Buddhist.

Yes, at the moment.

mp:

I would love to hear about how you can use—if we can say so—your Buddhist background in that role, but before that I just want to ask you at which point in your life you began this journey, if you come from a family with religious or Buddhist tradition and how this dual interest—the Buddhist choice and the psychiatrist choice—came about for you.

a:

The direct antecedents, when I was at medical school and even going further back when I was a teenager, I remember buying a book on yoga and began doing yoga exercises and also read about terms such as Dharma, Dhayani (wisdom), and I was curious about this. At university, I went to a transcendental meditation class and that made an immediate link for me to the stuff that I had read.

77

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Medium 9781609946364

Chapter 11 Listen to Your Heart

Roché, Joyce M. Berrett-Koehler Publishers ePub

Show up for life as your whole self. Your essence is what makes you who you are. Connecting with that spiritual essence is a critical element in moving toward conquering the impostor syndrome.

Find the quiet place inside where you feel safe to be yourself. From that place, work to clarify your own values and then ask whether the people around you share those values. Build connections with those people who do.

When I left Carson, I knew that I needed to take some time to decide what I wanted to do next. I was in my early fifties now, and while I was certainly not ready to retire, I also recognized that, most likely, I was entering the last phase of my full-time working career. And I wanted to make sure that it would be meaningful and enjoyable.

I had had two such different experiences up to that point: the long period of learning and growth at a large corporation and the short, intense time of building up a small company. I had gotten so much from each, but I was not at all sure that I wanted to return to either. Fortunately, I had the luxury of time and the emotional tools I had acquired in my struggle with the impostor syndrome.

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Medium 9780749473785

07 Re-energising long established brands

Burkitt, Hugh Kogan Page ePub

CHAPTER 7

Re-energising long established brands

So here’s the thing about brand revitalisation. It’s the hardest challenge a marketer can take on. These cases are excellent examples of companies who have done it well. But, by their very nature, any single case oversimplifies what it takes to be successful.

You need a great campaign idea, as demonstrated by adam&eveDDB in the Foster’s case. It has to recognise accurately current perceptions of the brand and take them head on.

You need a clear strategy rooted in economics that work. That was the gamble that National Lottery took. Doubling the price, and retaining consumer interest and frequency. No mean feat.

You need to understand the impact of word-of-mouth and how your brand fits into the cultural conversation. Jaguar faced the challenge of not only convincing its target audience, but also their friends and colleagues, to make it a highly-respected choice again.

And you need to activate with excellence at every touchpoint. That’s the enormous challenge British Airways faced. Of course, Bartle Bogle Hegarty could come up with a great campaign. But to ensure that ‘To fly. To serve.’ was delivered in hundreds of millions of consumer interactions, each of whom would have had their own expectations of what that means – now that’s something!

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