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Medium 9781855755338

CHAPTER EIGHTEEN: Global psychoanalyst?

Karnac Books ePub

Christian Ingo Lenz Dunker

When we observe the current debate on state regulation of psychoanalytical practice, two issues are raised. First: it is a question arising in many places across the world. It is important to note that the same pressure towards regulation of psychoanalysis is occurring, at the same time, in countries with differing socio-political conditions and distinct cultures, in relation to the application of psychoanalysis. In other words, I do not believe the problem can be reduced to the local contingencies of health systems that are quite distinct (for example, compare those in the UK, Brazil and the USA). Also, they should not be forced into a normative homogenization because of administrative adjustments in countries seeking economic or legislative integration. This temporal simultaneity, in the appearance of the question, cannot be explained entirely by the ideology of the abbreviation of the risk and of the security of the populations. In the end, understanding that there is risk in practising psychoanalysis is understanding, indirectly, that it is efficient, which is far from being the consensus among those who push for regulation.

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Medium 9781565927162

C. Complete Program Listings

Stephen Lidie O'Reilly Media ePub
Medium 9781593577339

Chapter 2 How to Use Branding and Advertising Strategies to Get an Interview

Susan Britton Whitcomb JIST Publishing ePub

“Advertising isn’t a science. It’s persuasion. And persuasion is an art.”

—William Bernbach
Founder, Doyle Dane Bernbach Advertising Agency

Every year, American companies spend in excess of $275 billion (that’s nine zeros!) on advertising. Internet advertising has seen double-digit increases of 20 percent or more over the past few years, growing to more than $10 billion per year. Even with recent decreases in ad spending in all other categories because of the economy, the old standard of direct-mail advertising also continues to see increases because it can be so effective in reaching highly targeted demographics. Bottom line: advertising works. Like it or not, Madison Avenue’s advertising gurus are pretty persuasive at capturing our attention and getting us to spend part of our hard-earned paychecks.

Because they are so good at their craft, it makes sense to capitalize on some of their “trade secrets.” Copywriters know they have about five seconds to get your attention with a direct-mail piece. Similarly, résumés have about 10 to 20 seconds to get an employer’s attention. In this chapter, I’ll touch on personal branding, as well as explain how adopting and adapting bits and pieces of successful “advertising formulas” to the résumé-writing process has caused employers to read on, bringing great success to job seekers from all walks of life, from entry level to executive.

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Medium 9781591202813

Time-Efficient Workouts

Greenspan, Jason S. Basic Health Publications ePub

RULE OF THUMB: you may go down a level, but never do a workout higher than your current ability.

The following four workouts are carefully planned to challenge every level from beginner through advanced. Before attempting any of these workouts, familiarize yourself with all exercises in this book. When you are comfortable with the proper form of each exercise, choose the workout circuit that corresponds to your current fitness level (see Guidelines on pages vii-x).

If you are a beginner, never do an intermediate or advanced workout until you have mastered the beginner workout and feel the need for a greater challenge. If you are at the intermediate or advanced level and haven't worked out for a while, or desire a less strenuous workout on a particular day, you may elect to do an easier workout.

Each workout is presented as a circuit; the Advanced WB Workout has two circuits. Each circuit is a sequence of exercises designed to challenge those at a particular fitness level.

Always do circuits in the suggested order to gain maximum benefit.

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Medium 9781574411430

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Lam Quang Thi University of North Texas Press PDF

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