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R. D. Hinshelwood
“When I use a word,” Humpty Dumpty said, in rather a scornful tone, “it means just what I choose it to mean— neither more nor less.”
“The question is,” said Alice, “whether you can make words mean so many different things.”
“The question is,” said Humpty Dumpty, “which is to be master—that’s all.”
Lewis Carroll, Alice Through the Looking Glass, Chapter 6
This chapter approaches the question of who owns psychoanalysis by seeking to understand the nature of ownership from a psychoanalytic point of view. Owning and using psychoanalytic ideas is not like owning and using physical objects, though in our current consumer culture there is a pressure to reduce “intellectual knowledge” to the status and nature of a physical possession. The possession of ideas is better understood in terms of identification, about which psychoanalysis has a lot to say. These considerations lead to views about training and professional qualification which could supplement the criteria we already use.See All Chapters
|Tamar Weinberg||O'Reilly Media||ePub|
Participation is essential for success within social media marketing campaigns. As youve learned in the previous chapters, constant engagement is necessary, but real conversations are even more important. The most effective form of social media marketing requires relationship building in a completely authentic way. In this chapter, we review several case studies and show how companies can empower themselves by engaging in social media marketing. We also look at how you can avert or more successfully address reputation management issues via social media marketing channels.
In April 1999, several marketing masterminds released a precursor to the social media marketing of today in The Cluetrain Manifesto (Basic Books), a manuscript of 95 marketing theses. The message of The Cluetrain Manifesto is simple but very powerful: markets converse with one another and the Internet has facilitated this communication. Because the Internet has a profound impact on both consumers and organizations, with improved communication across Internet channels comes the responsibility for organizations to adapt to an evolving environment.See All Chapters
|Ian F. Darwin||O'Reilly Media||ePub|
All the worlds a stage, wrote William Shakespeare. But not all the players on that great and turbulent stage speak the great Bards native tongue. To be usable on a global scale, your software needs to communicate in many different languages. The menu labels, button strings, dialog messages, title bar titles, and even command-line error messages must be settable to the users choice of language. This is the topic of internationalization and localization. Because these words take a long time to say and write, they are often abbreviated with their first and last letters and the count of omitted letters, that is, I18N and L10N.
If youve got your strings in a separate XML file as we advised in Chapter 1, you have already done part of the work of internationalizing your app. Arent you glad you followed our advice?
Android provides a
|Kyle Loudon||O'Reilly Media||ePub|
A name must be declared within the necessary scope before it can be used. A declaration is often a definition as well. A name may be declared in multiple places throughout a program; however, it must be defined only once. If multiple declarations for a name exist, all must be identical.
The declaration of a function is a definition when you provide a body for the function; the declaration of a variable is a definition whenever storage is allocated. In short, a declaration is a definition except in the following situations:
A variable is declared using the keyword
The declaration is for a static data member; static data members are defined outside of their class.
The declaration introduces a class name with no definition, in other words a forward declaration.
The declaration is a prototype for a function; prototypes have no body.
The declaration is a
Declarations for variables introduce names that refer to data. They contain the following, in order: an optional storage class, optional qualifiers, a type, and a comma-delimited list of one or more names to declare. For example:See All Chapters
|Joseph Albahari||O'Reilly Media||ePub|
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