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Medium 9780749469276

06 Be irresistible: satisfy the customer’s senses – Stage 1 of the Neuromarketing method

Patrick M Georges Kogan Page ePub

06

Be irresistible

Satisfy the customers senses Stage 1 of the Neuromarketing method

The customers senses are the doors to his or her brain and purchase decisions. In this respect, special attention must be paid to:

Neuromarketing must take into account and control the customers senses. The nose, ears and touch are as important as the eyes, if not more so. These more primary senses give access to less conscious decisions, less controlled by reason. The olfactory nerve, for example, has a direct and priority link to the limbic lobe, our pleasure and memory centre. We must decide in seconds if a smell is good or bad.

Our five senses are like red and humid skin that must be rubbed at the right rhythm to get the customers attention, followed by their pleasure and memory. The mucous membranes of the nose, eardrum, retina and tongue are holes in our skin giving us direct access to the world that surrounds us. The neurons are arranged in a chequerboard pattern so they can be easily excited by rubbing, contrasts and so on.

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Medium 9781449364328

2. Innovation

Team, O'Reilly TOC O'Reilly Media ePub

By Jenn Webb

Agile methodologies originated in the software space, but Bookigee CEO Kristen McLean (@ABCKristen) believes many of the same techniques can also be applied to content development and publishing workflows. She explains why in the following interview.

Kristen McLean: An agile methodology is a series of strategies for managing projects and processes that emphasize quick creative cycles, flat self-organizing working groups, the breaking down of complex tasks into smaller achievable goals, and the presumption that you dont always know what the finished product will be when you begin the process.

These types of methodologies work particularly well in any situation where you are trying to produce a creative product to meet a market that is evolving like a new piece of software when the core concept needs proof from the user to evolve or where there needs to be a very direct and engaged relationship between the producers and users of a particular product or service.

Agile methodologies emerged out of the software development community in the 1970s, but began to really codify in the 1990s with the rise of several types of lightweight methods such as SCRUM, Extreme Programming, and Adaptive Software Development. These were all rolled up under the umbrella of agile in 2001, when a group of developers came together to create the Manifesto for Agile Software Development, which set the core principles for this type of working philosophy.

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Medium 9781887208086

CHAPTER 16: CREATION’S EPIC JOURNEY

David C. Korten Berrett-Koehler Publishers ePub

The dynamic dance of nature is ever conscious at every level, from the tiniest particle to whatever its currently largest configuration or holon is. That is my basic assumption about the living universe, no stranger than any of the assumptions of physics. It is shared by all the indigenous cultures I have come in contact with, as well as all esoteric traditions.1

Elisabet Sahtouris

Life is planetary exuberance, a solar phenomenon. It is the astronomically local transmutation of Earth’s air, water, and sun into cells.… It is matter gone wild, capable of choosing its own direction.2

Lynn Margulis and Dorion Sagan

Creation reveals itself to humans in many ways. It spoke to the ancients through the inner voices of the mystics. It speaks to our time through scientists who plumb the secrets of matter, living organisms, and the evolving cosmos. Strip away the scientific dogma that denies the existence of spiritual intelligence, and we can see that the cutting edge of scientific knowledge provides a rich source of ever deepening insight into the purpose of Creation, life, and the human species.

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Medium 9781782200321

Chapter Six: Metaphors and Meaning

Ekstrom, Soren R. Karnac Books ePub

When approaching dreams as stories in the previous chapter, we discovered that they are stories that were converted from their original image language into a wide range of verbal vehicles. In the process, dreams change from being a series of moving pictures into what we may call “eyewitness reports”—accounts of a recent event that was only experienced in private. When listening to one of these reports, we realise that the concepts and metaphors must have gone through a similar transformation. Although the primary sources are clearly the dreamer's past experiences in the form of memories, expectations, fears, and desires—dreams themselves are merely wordless.

In this respect, dreams reported in psychotherapy may feel as if they were hiding their riches. Compared to other verbal media, they appear wild and incoherent, even though the images were created without hesitation while the patient was dreaming. Dreams’ bizarre way of narrating may have some clinicians conclude that all we are doing, when trying to understand them, is making sense of something that in reality never did make any sense. However, if the images are examined more closely, we find that dreams use the same means of communication as those used about everyday experiences. What we are listening to is what Stephen LaBerge, a dream researcher at Stanford University, calls “a simulation of the world in a manner directly parallel to the process of waking perception minus sensory input” (1998, p. 495).

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Medium 9780596801502

1. The Windows PowerShell Interactive Shell

Holmes, Lee O'Reilly Media ePub

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